I was introduced to C. Wonder through AMC’s The Pitch (a dramaticized view of the ad agency world, inspired by the hype around MadMen, but far from an accurate portrayal of the agency world). But I won’t bore you with the dynamics of the advertising industry in this post. Instead, I will shine some light on this new clothing chain, C. Wonder.
For starters, I stalked them on Facebook, Twitter, Pinterest and was decently impressed with their branding, design aesthetic, cutesy GIFs sprinkled throughout their website. The website itself features several social media calls-to-action a la Kate Spade’s Shop | Play site…oh sorry, I promised I wouldn’t bore you with advertising/marketing speak!
While copying Kate on the site layout (and who can blame them, it’s brilliant), C. Wonder’s design aesthetic closely channels Tory Burch. Which is no surprise because the founder is Chris Burch, Tory’s ex-husband. [Read more about that here]. Instead of bright orange, C. Wonder shows off bright green, rather than the signature buckle, C. Wonder displays cursive-y C’s.
C. Wonder recently opened a shop in Nantucket, and from the Facebook pics, it looks pretty darn cute. Next time I’m on the East Coast I will definitely pop in to a C. Wonder store. I’m already impressed with their branding, design and store layout, (on a mission to surprise, delight and inspire middle-aged women to pull out their credit cards) but I want to see if the quality of products lives up to expectations. It’s quite a price break from Tory Burch pieces, but I still have high hopes.
While most of their clothing skews toward an older female demographic, I’m drawn to a few key pieces and several of their house ware/decor items:
Brightly Colored Bangles
Large Red Leather iPad Clutch
Lime Green City Bike
Ikat Dinnerware (not to mention adorable teacups + saucers)!
‘Take Note’ Navy Notebook
Lobsta Crops + Navy Buckle Sandals
Tweet us your favorite C. Wonder items via @JCrewReview!
Why is a blog called “J. Crew Review” talking about other brands? Well…we are actually in the midst of a transition. We LOVE J. Crew to death, but we are ready to take this blog to the next level. Stay tuned for more “Style Crush” content in the near future.